Web animation for Diddy's clothing brand Sean John's website.
Totally improvised. Agency 6FD (formally pLot Dev) sent me photos and tracks from Bad Boy Recordings. I mixed and scratched the music, added sound effects and animated it in about 4 weeks. Used 3D software for some parts.
Sean John accepted it without any changes.
Levi's Jeans in China made a rip-off of this. Watch it here.